We know it’s a lot of work to manage an RFP. But it’s also exciting as you imagine the increased impact you can make by taking your fundraising program to the next level.
We are honored to have the opportunity to partner with the Pancreatic Cancer Action Network. We greatly admire the work you do, and we applaud you for your ongoing commitment to fighting pancreatic cancer.
The harsh reality is that finding a cure requires research. And research costs money. So does information and services for patients, as well as political advocacy.
Today’s world calls for fundraising tactics that are nimble and innovative, exchanging yesterday's approaches with elevated strategies that take your program to the next level.
Unlike many legacy nonprofits that were built upon a foundation of direct mail, you are in a unique position where your digital revenue is outpacing direct mail. As a digital-first fundraising agency, RKD Group is perfectly aligned with where you are—and where you want
to go.
You’ve said that you want to take your program to the next level. You want a partner who will help you make more informed decisions so you can grow during this time of historic market challenges for nonprofits.
Heidi Caster
Vice President, Strategic Engagement
RKD Group
Meet our fundraising experts
Our people are at the heart of everything we do. When you partner with us, you get the best of both worlds—personalized service, as well as the vast nonprofit experience and award-winning pedigree of more than 400 fundraising and marketing professionals.
Jarred Schremmer
Senior Vice President of Digital and Media Strategy
Lianne Raices
Integrated Strategy.
Account Director, Client Success
EVP, Strategic Planning and Integration
Amanda Wasson
Creative Director
Chris Weiland
Karla Baldelli
Vice President,
Donor Engagement
Vice President,
Technology
Charles Lehosit
Lead Marketing Analyst
Mohbbeen Imran
Heidi Caster
Vice President,
Partnership & Growth
Data Solutions Architect
Trent Johnson
Humanizing Creative Drives Donor Acquisition, Revenue Growth
Fred Hutch needed to build stronger relationships with their donors. RKD’s experts worked to humanize their researchers working behind the scenes by telling their stories and adding an emotional connection to the work they were doing. The results were incredible.
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Humanizing Creative Drives Donor Acquisition, Revenue Growth
Susan G. Komen was looking for an innovative approach to reconnect with their donors and grow their net revenue. RKD helped them reshape their donor file by adjusted Komen's audience targeting and segmentation. The results have been fantastic.
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PanCAN is a beacon of innovation and hope. You deserve someone who brings an innovative approach to fundraising. A proven partner. And RKD Group wants to be that partner…
start here
What we’re talking about is hard work—but we’re up for the challenge.
We’ll connect your data to provide a comprehensive view of your donors as you build your file.
We’ll construct an advanced analytics ecosystem that continually provides the insights you need to assess, optimize and even predict results.
We’ll also create a better experience across channels for your donors with creative that is more personalized and segmented based on behavior.
The work
Let’s Empower Your Growth—Together
The result will be a data-driven direct response program that helps you maximize the dollars you invest as you grow your net revenue.
We’ve constructed programs like this for other national nonprofits. We’ve also done it for other health and disease organizations. Proven success. Demonstrable breakthroughs.
Our success lies in the fact that RKD is not just an agency. We act as your trusted advisor with a team of leading industry experts keeping your best interests at heart at all times.
On the pages that follow you’ll find our insightful and candid response to your RFP, assembled by team members who will work closely with you to manage your program to new heights.
Thank you for your consideration.
Now, let’s get to work.
Our proposal is divided into sections that align with PanCAN’s RFP guidelines. Click below to begin with Part 1. You can also use the menu in the upper right corner to navigate to each section.
If you prefer to read our proposal in a more traditional form, click the button below to download the full PDF.